Kilgore: Evidence is Thin That GOP Ad Deluge Will be Game-Changer
A teaser from Cohn's post:
There's no way to be sure whether Obama will benefit from superior turnout, let alone whether it would overwhelm Romney's advantage on the air. But there's not much cause to presume that Romney's air campaign will pulverize Obama into defeat, either. The historical effects of ad spending are relatively meager, views of the president are deeply entrenched, and voters have already been exposed to a full presidential campaign's worth of advertisements. Even in the plausibly competitive states where Team Romney ran uncontested advertisements, millions of dollars do not appear to have put the states into play. Given that Team Obama maintains a lead after being outspent by a two-to-one margin for two months, there is no reason to assume that a deluge of advertisements will hand Romney the lead in the race's final hours.
Read the rest of Kilgore's post right here.