"Original Mavericks"
As expected, the McCain campaign's addition of Sarah Palin to the ticket is being used to double-down on its highly deceptive claim that it offers some sort of repudiation to the Republican policies of the last eight years.
The latest McCain-Palin ad, dubbed "Original Mavericks," is a small masterpiece of mendacity. Aside from the fact that it trumpets one heavily documented lie (that Palin "stopped the Bridge to Nowhere"), the idea that McCain and Palin can best be understood as warriors fighting Republicans and corporations is breathtakingly dishonest.
The best response yet made to this whole line of argument was yesterday's Tom Toles cartoon in the Washington Post. It shows McCain and Palin standing outside the White House, with McCain hurling this threat:
Look out, Mr Bush! With the exception of economic policy and energy policy and social issues and tax policy and foreign policy and Supreme Court appointments and Rove-style politics, we're coming in there to shake things up!
Rebutting the Republican ticket's "maverick" claims is the most urgent challenge for Democrats between now and Election Day. If they are truly "mavericks" in any respect, it's because they'd take the country in an even more extreme direction than the Bush-Cheney administration.






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Spot on. And here's the ad I would propose:
The idea is to mimic the MasterCard "priceless" ads in tone, structure and imagery. [All claims and figures need to be rigorously fact-checked.]
Opens with an establishing shot of Wasilla, Alaska, cut to interior shot of an ice hockey rink with kids playing on the ice. Ends with graphic overlay with sound and visual FX: WSJ headline "Palin's Hockey Rink Leads to Legal Troubles: Misstep leads to years of litigation and at least $1.3 million in extra costs"
VO: "Cost overruns caused by Mayor Sarah Palin's mismanagement of a major city project: $1.3 million dollars."
Still shots of "Washington lobbyists" shaking hands (ideal would be a picture showing Palin shaking hands with one of the lobbyists she hired). Ends with graphic overlay with sound and visual FX: Washington Post headline: "Palin's Small Alaska Town Secured Big Federal Funds" $26.9 Million Dollars for a town of 6,700 people.
VO: "Amount that lobbyists, hired by Mayor Palin, secured in federal earmarks for her town of 6,700: $26.9 million dollars."
Moving overhead shot of Ketchikan, Alaska airport, zooming in to proposed location of "bridge to nowhere." Ends with graphic overlay with sound and visual FX: headline from Anchorage Daily News: "Palin touts stance on 'bridge to nowhere,' doesn't note flip-flop"
"Amount of taxpayer dollars Gov. Palin kept for the 'bridge to nowhere' she initially supported and was never built: $223 million dollars."
Clip of Gov. Palin from Republican Convention "In politics, there are some candidates who use change to promote their careers." Ends with graphic overlay with sound and visual FX: universal "no" sign (red circle with diagonal line) stamped over still image of Palin at podium.
VO: "A candidate who says one thing and does another: absolutely unaffordable."
VO and graphic: "Barack Obama and Joe Biden: Change We Can Trust."
Can do a companion version for John McCain.