Democratic Strategist

People who have been watching this primary campaign have spent so much time talking about how Barack Obama is using the Internet that it almost seems like a waste of breath to mention something else.

But these numbers for February (compiled by WebGuild) are so striking that I've got to bring them up.

Obama spent $1 million on Google ads, Clinton just $67,000.

Obama spent $99,341 on Yahoo Web Ads, Clinton $9,186.

Obama spent $58,000 on Yahoo search ads, Clinton nothing.

Obama spent $4,900 on Facebook advertising, Clinton nothing.

But the strongest contrast between the two campaigns is what each paid outside firms. Obama paid web consultants $93,162 in February, while Clinton didn't make any payments to firms that specialize in the Internet. She did, however, pay her ad consultants $997,000 and her media consultants $2,540,000.

You get what you pay for.

Post a comment

Posting Policy

The Democratic Strategist's comments section welcomes intelligent discussion and debate from individuals representing every sector of the Democratic community.

Because of the spam problem, the first time you leave a comment you will have to sign up for a username by filling out a brief form. This just takes about two minutes and after that you will always be able to join the discussion just using your username and password.

Also, please note that all comments must be expressed in a mature and civil tone of voice. Individuals posting rude or otherwise inappropriate material will lose their access to the discussion.

Thank You, TDS staff

Thanks for signing in, . Now you can comment. (sign out)

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)

URL:
Remember me? YesNo

Comments:

Change vs. More of the Same (Online Edition)

Post a comment