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How the GOP Leverages the Net

Political bloggers of all stripes, and Dem oppo researchers in particular, have an interesting post to read over at The Politico. The post, "Excerpts from the NRSC Campaign Internet Guide" includes a wealth of tips for campaigns interested in leveraging the internet, both strategic and technical. For example:

Shadow TV/TVEyes/Critical Mention. These services can be purchased by campaigns to monitor television programs 24 hours a day. If you subscribe to this service your campaign can request a specific clip as well as a transcript via email. Some of these clips can be used in web ads or nposted directly to your site through YouTube (See Copyrightsection below for more deatil) However these clips must be purchased and can be expensive.

and

Rapid Response to Attacks: If candidates are more or less continuously monitored via blog search engines, with the use of websites, such as technorati.com, blogs can often be used as "am early warning system to help discern if an opponent's attacks are gaining traction...."

or

To achieve successful blog outreach, we recommend the following: Develop a national and local blog outreach plan. The primary focus of the campaign's national efforts should be the top five conservative political blogs: Instapundit, Michelle Malkin, Captain's Quarters, Powerline and Hugh Hewitt.

There's quite a bit more of interest to Dem bloggers and campaigns. This one may not be up too long. Might be a good idea to print it out.