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DCORPS: Seniors Leaning Democratic

Democracy Corps has an important new report "Winning Seniors in the Final Month" which should be of interest to all Democratic campaigns. The report indicates that Dems now enjoy a lead of 4 percent among seniors in congressional races in a survey conducted 10/1-3, according to authors Stan Greenberg, James Carville and Ana Iparraguirre.

But the authors caution that the Dems' lead has slipped in recent months, and among white seniors, the race is even. The authors recommend Democratic campaigns focus more on key senior issues, such as long-term care, drug prices, retirement security and opposing privatization of social security.

According to the report, nearly two-thirds (63 percent) of seniors are expected to cast ballots in the upcomming election. "Seniors are the Democrats' most important target" say the authors. They recommend "running an outsider campaign" with "a populist edge." They urge strongly criticising Republicans who voted themselves pay raises, but denied bonuses and health care for returning veterans. The report points out that an estimated 29 percent of seniors are veterans.

The report goes into a lot more detail, and should be required reading for all Democratic candidates and campaign workers.