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GOP Bets Big On Negative Attack Ads

Republican campaigns are expected to set a new standard for negative attack ads in the weeks ahead, according to Jim VandeHei and Chris Cillizza's Sunday WaPo article "In a Pivotal Year, GOP Plans to Get Personal: Millions to Go to Digging Up Dirt on Democrats." According to the authors,

The National Republican Congressional Committee, which this year dispatched a half-dozen operatives to comb through tax, court and other records looking for damaging information on Democratic candidates, plans to spend more than 90 percent of its $50 million-plus advertising budget on what officials described as negative ads.

The hope is that a vigorous effort to "define" opponents, in the parlance of GOP operatives, can help Republicans shift the midterm debate away from Iraq and limit losses this fall.

Some ads are already running, and Cilliza and VandeHei cite examples, including an attack on a Democratic House candidate's medical practice for suing 80 patients for non-payment of bills and Ohio Democratic Senate candidate Sherrod Brown's votes on border protection and illegal immigration.

How dirty will it get? Expect the worst, suggests MyDD's Matt Stoller, who comments on the track record of RNC oppo research director Terry Nelson:

In 2002, he was deputy Chief of Staff at the RNC, where he became wrapped up in Tom Delay's TRMPAC money laundering scandal as a key point of contact between the RNC and Delay's Texas PAC. He also testified in the trial of convicted GOP operative James Tobin for illegal phone jamming in New Hampshire, because he was Tobin's supervisor when Tobin illegally spammed Democratic phone banks on election day.

None of this comes as much of a surprise. But Democratic campaign strategists should prepare their candidates for the most intense negative ad campaigns ever and to respond aggressively. Reading the aforementioned articles is a good start.