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GOP Playbook Now Online

Democratic strategists interested in oppo research will find an enlightening read at Think Progress, where the 160 page GOP Playbook of leading republican spin doctor Frank Luntz is being posted and dissected.

Likening the Playbook to “the Holy Grail of Republican Frames,” Tom Ball of Political Strategy, notes:

Luntz is the most influential Republican Party pollster and political consultant. He is the lead researcher who test messages, marketing and polling on what best works to sell GOP policies, and is the authority in the party for crafting unified, market tested sound bites for the GOP agenda. He was responsible for crafting the wording of the Contract with America for Newt Gingrich and market testing the terms and phrases used within it.

The Playbook post illuminates some of the darker corners of the GOP’s philosophy of propaganda. As the Daily Kos notes of the Luntz Playbook:

In his memo on how to manipulate American perception on the economy, right-wing spinmeister Frank Luntz advises conservatives to “resist the temptation’ to use facts and figures about the economy. (You know, all those pesky statistics about lower wages, unemployment, skyrocketing deficits, etc.) Instead, he advises, you can’t go wrong if you continuosly remind people about the terrorist attacks of 9/11. “This is the context that explains and justifies why we have $500 billion deficits, why the stock market tanked, why unemployment climbed to 6%.”